GANBEI

A podcast channel from RYSE Network, a Facebook organization focused on creating opportunities to network and connect among Asian communities. Hired to create a set brand deck and visual guide for the podcast's content.
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My Role: Visual & Brand Designer | Tools: Figma, Procreate, Adobe InDesign | Timeline: 2 Weeks

Project Overview
The objective was to rebrand the podcast in order to promote its content. I listened to their concerns, inspirations/visions, and goals for the podcast then incorporated various aspects to present a visual brand deck that conveyed their message.

Research: Looking through Existing Branding
These were the aspects I was given when coming into this project. It gives a clear description of key things the podcast wanted to highlight and present in the episodes' visuals. I used these to start off the visual deck.

Design Process: Color Palette
Since this podcast focuses on the Asian community, I created a color palette inspired by popular Asian drinks. I focused on cool tones to emphasize one of the podcast’s values: approachability, giving a sense of familiarity in an Asian American community. The types of beverages also correlate with the title of the podcast “Ganbei” which is said among a drinking setting.

Design Process: Accents and Typography
The hand-drawn feel of the accents is inspired by traditional Asian art. By utilizing organic shapes, it shows how free-flowing and raw these talks are. It presents the podcast’s authenticity and empowerment of the topics discussed in these conversations. Since the colors and accents are the focus of the brand and what it conveys, the typeface is kept minimal and straightforward to be seen clearly and easy to read.

Design Process: Logo
After sketching some ideas, I created the logo by combining two of my concepts. The primary logo conveys a sense of fun with the neon lights along with a chill and friendly vibe with the colors. The neon sign was inspired by signs in clubs / bars, which provide a relaxing and fun environment. The idea is to present a welcoming space to enter into and listen to the podcast. The secondary is based on the primary logo and it is simplified to be used on smaller graphics, such as social media posts. The colors and font are based on the typeface and color palette shown above.

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